Before going into this, let us look at the initial days of Instagram; when Instagram first launched, personal and businesses had a single Instagram profile format. There were no bells and whistles, just an essential bio and your Instagram feed. Social media does change quickly because, in 2016, Instagram introduced business profiles. And since then, the new profile has introduced a new way of social marketing. And the benefits of Instagram business profiles have been significant. Since the start of business profiles, contact buttons were born, Instagram shopping became more prominent, and the platform launched its analytics. And now everyone, from corporations to startups to influencers, has an Instagram business profile. So, now why create an Instagram Professional Account? First, you get multiple features to help you promote your businesses, such as. More information, a contact button on the profile, and a quick contact button give your business profile a more professional look. And it offers even more ways for your audience to contact you. The professional account also includes An Industry/niche and An address.
Now have a look at Benefits.
1. You can take advantage of Instagram advertising
Instagram ads and promoted posts are created through Facebook’s ads manager, which means you must have an Instagram business profile attached to your Facebook Page to create Instagram ad campaigns. To help generate leads, increase conversions, and get to that 10,000 follower threshold more quickly, your brand should be taking advantage of Instagram advertising. If you’re struggling to increase your reach and overcome some of the challenges brands face from the Instagram algorithm, paid ads can help you target key audiences.
2. You can add links to your Instagram Stories
Instagram is infamous for its inability to link directly to blog posts and landing pages from your posts, hence the popularity of “link in bio” and tools designed to collect all your recent or important links on one Instagram-accessible page. However, accounts with over 10,000 followers can swipe up links within Instagram Stories, but only if that account is an Instagram business profile. While getting your Instagram account to 10,000 followers might take a while, if you create a successful Instagram strategy, you’ll be linking content in your Stories in no time. Story links are a great way to highlight your latest content and short-term deals or resurface timely content and products based on trends.
3. You get access to analytics
This is a big one. Switching to an Instagram business account allows you to access built-in insights about your account and its performance. You can look at your post-performance, follower activity, and audience insights. While this information isn’t highly in-depth, it’s an excellent glance at your account success and can give you a basic understanding of how well your content is doing. And for more details on your analytics, you can always take advantage of Sprout Social‘s analytics options.
4. You can schedule your posts ahead of time
Another major Instagram update that’s now a few years old but had significant value for marketers was the ability for users to automatically schedule their posts instead of just scheduling a reminder to post content manually. However, using a third-party tool like Sprout Social to schedule your content ahead of time is only available with Instagram business profiles. So if you want to make your social media management more accessible, do yourself (and your marketing team) a favor and switch to an Instagram business account. With a tool like Sprout, you’ll get a complete picture of your upcoming content calendar, and it will be easier for everyone who contributes to this content to collaborate.
5. You can tag products in your posts
Finally, another great perk only available to business accounts is the ability to turn your feed into an online shop. Tagging products and turning photos into shoppable posts is a great way to open a new revenue stream for your brand, but you have to switch to or set up your profile as a business account first. Considering that 46% of users purchase after seeing a product on Instagram, and even more do further research on that product after viewing, it makes sense to facilitate this type of browsing as much as possible.
How to make money by using a professional account?
Being practical, in today’s fast time where everyone wants to earn more and also with their comfort
zone, here are a few important benefits of Instagram`s professional account.
1. Collaborate with brands on sponsored content
The term INSTAGRAM INFLUENCER gets thrown around a lot these days. An influencer is anyone who’s built an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected. Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products. But it’s not just the follower count and reaches of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content. It can be hard to balance your revenue as an influencer and your integrity as a creator. Still, if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in selling for the partner brand—not just generating awareness—in exchange for a commission. This is typically done with a trackable link or unique promo code to ensure clicks translate into sales. Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes to make money from different angles. Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like ClickBank. An affiliate platform with a tier-based commission that’s open to everyone. LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions. Amazon Associates. A popular option that pays out a 10% commission. Though it sounds like a numbers game, affiliate marketing is also an art. You’ll have a better chance at success if you have a plan going into it and expanding your online presence to include a website and other marketing channels.
3. Open your e-commerce store
By now, it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands. But creators of all kinds are in an excellent position to “sell out” with their products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
4. Create an Instagram Shop
The past few years have been huge for e-commerce brands and creators who want to sell on social media. Instagram has released many features under the Instagram Shopping umbrella, allowing people to easily shop your business’ videos and images on the platform.